Your data personality

Advocate
Analyst
Creative
Reporter

“Data should move people, not just inform them.”

“Data is only powerful when it leads to change.”

“I want to understand what’s really going on.”

“The story and the numbers have to make sense.”



  • There are so many different ways to experience data, and it's vital that communities are supported to make important decisions about how to collect their own data and tell stories with it.

    See the results

  • The journey is as important as the result, and it has to be collaborative. Find out more about our co-creation process and how we centre communities in our work.

    Watch a video

  • New ways of knowing, thinking, and talking about climate change. Developed for and with University College London's Climate Action Unit through a 3-day design sprint.

    Meet the metrics

  • A data-driven report in partnership with The Syria Campaign visualizing data from more than 4,000 social media users across the UK, France and Germany.

    Explore the data