SAKKER EL

DEKKENE

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Sakker el Dekkene’s (SED) project is an online interactive narrative that tells the story of a Lebanese life in bribes. The narrative follows a “typical” Lebanese person through major milestones in a lifetime and calculates the amount of bribes that could be paid throughout the “cradle-to-grave” scenario.

According to findings of a 2015 survey conducted by SED, the majority of Lebanese have no qualms about participating in corrupt behaviour. Corruption in Lebanon has become the norm and Lebanese citizens are forced to resort to bribery to get the most basic of services. 

To combat this complacency the project adopts a somewhat sarcastic tone of voice, that is specific to the SED’s existing communications and campaigns. By using shock tactics, the team hoped to motivate the target audience by highlighting the significantly culminating amount of bribes paid in a lifetime.