Jordanian orphans and children with no family ties are expected to survive and thrive once they leave the care system. But in a country where family is everything, these children face relentless discrimination, few people will be their friends and getting married or even finding a job can be difficult.
IRCKHF work with these children to prepare them for a life outside the care system and attended DATA4CHANGE in the hope to create a data driven advocacy campaign based on data they had collected on this issue.
In 2016 IRCKHF carried out a national social stigma survey in regards to their perceptions and social discrimination towards orphans and youth deprived of family ties. The survey contains 600 respondents, 71 questions and demographic information.
At the workshop the team aggregated part of the questions according to social interaction (e.g work, marriage, education etc) and parents’ status (e.g unknown father, unknown parents, etc).
This allowed the team them to identify and target the big issues as well as “simplify” some concepts to a broader audience.
Some of the data insights included that only 25% of all respondents said they would NOT discriminate against someone without a family, that some groups of children with no family ties are more stigmatised than others, and that the level of discrimination varies depending on location.
Pretty early on in the workshop the team decided that they wanted to reach two target audiences with their campaign. Firstly, they wanted to raise awareness about the daily struggle of care-leavers and create empathy in order to change public perception of care-leavers.
Secondly, they wanted to empower care-leavers to succeed in life by giving them practical information that in a traditional family setting come from relatives such as open a bank account, find accommodation and a job etc. This part of the project could repurpose some printed material that IRCKHF had already produced for the care-leavers, but that they had not yet been able to share with them electronically in an effective way.
On the first day of the workshop the team created user personas for each target group they wanted to reach and they also set SMART goals for the campaign, did loads of sketching and data exploration. And by the end of the day they had nailed down their concept. During the next few days they designed and built the prototype.
The result of the team’s hard work is Bedaya, which means ‘The Beginning’ in Arabic. It was one of the most advanced prototypes ever created at a DATA4CHANGE event. It is a data-driven digital campaign that empowers youth deprived of family ties with practical information whilst also inspiring empathy for them by their Jordanian peers.
Bedaya consists of two streams, one for the Jordanian public and one for the care-leavers themselves. To help guide the user through the project the team created Salma, a fictional character based on the dataset that curates the whole campaign.
The public facing stream is called Rehla (The Journey), which is a visual data-driven story about a fictional character called Salma who is based on the data that IRCKHF has on care-leavers. Through Salma’s story the user finds out what it is like growing up in the care-system without a family in Jordan and the discrimination she faces. Her story is accompanied by simple illustrations and easy to understand data visualisations that allows the user to explore IRCKHF’s data.
For the care-leavers the team created Koutayeb (The Kit), this is an easy-to-use digital kit curated by IRCKHF to help care-leavers in their daily activities once they leave care centers, it offers practical guides and peer-to-peer recommendations and positive statistics about care-leavers to boost their confidence. It also has a reporting tool where care-leavers are able to report instances of discrimination directly to IRCKHF, it also contains an emergency contact.
The project uses a server-less approach to make the content upload easy for IRCKHF using Google Sheets and the reporting tools uses KoBo toolbox. The project is Arabic first, but Salma’s story is available in English.
AFTER THE WORKSHOP
Jude and Hadeel from IRCKHF presented the prototype to their organisation, and they loved it. It was decided that they would like to fully develop the project and launch it in time for the Arab Orphans Day, which is on 5 April 2019.
Everyone in the original team wanted to work on finalising and developing the project so from September to December 2018 DATA4CHANGE and the team leader project managed the design and delivery of the project. IRCKHF had to finalise Selma’s story and translate all the English text into Arabic.
The designers had to finish the illustrations and also make the prototype mobile friendly. The developer had to finalise the build and the data researcher had to finish the reporting tool and teach IRCKHF how to use the KoBo tool box. The project is currently in a soft launch stage and user testing is being done, so that in time for the big launch in April 2019 the product will be fully functioning and IRCKHF will have some user stories to share with the world.