The team partnered with Amnesty International had one of the toughest jobs at DATA4CHAN.GE Beirut 2016. They had strict guidelines for visual branding and also the tone of voice. The team worked on data gathered from the 'Refugees Welcome Index'., which is based on a global survey of more than 27,000 people. The survey asked respondents: how closely would you personally accept people fleeing war or persecution?
The dataset was one of the most well-structured datasets brought to DATA4CHAN.GE, which is to be expected given the data was collected by GlobeScan. Having the Amnesty International representatives at our workshop also provided additional value to our human rights organisations from the MENA region, as they were able to share experiences, discuss their work, and learn from Amnesty's advocacy and campaigning experience.
The team explored a number of different interactive concepts over the course of the workshop. They kept returning to this layered approach, which would give users the ability to get an oversight before drilling down into the data. They'd be able to follow one narrative through the different layers. Ultimately, the team did follow this model through, but it's implementation wasn't as explorative as it could have been given more time and creative freedom.
The amount of data gathered for the Welcome Index is substantial, but it lacks personality. The DATA4CHAN.GE team came up with a concept that would involve the Amnesty International team to go back and collect more information. With photos, videos, stories of refugees and the communities that have welcomed them, audiences would have been moved to engage more with the requested calls for action.